It is a matter of great pleasure that PPHI-B has published it website. On this occasion, I advise PPHI-B professionals come out from routine work with innovations in program, ideas or practices that are implemented, adopted or disseminated in health services delivery. It is about doing things differently. The incorporation of innovation is often discussed in terms of the 'Diffusion of Innovations' theory, which focuses on the qualities that make an innovation successful, how well it is accepted by health professionals and having an understanding of how different patients and clients use the innovation. As a health promoter I tell you that burden placed on the primary health care sector has increased due to decreased low financing and priority of incentives to implement prevention strategies. I suggest some valid points regarding the opportunity to reduce the cost of healthcare through 'relationship-centered primary care', which moves from individual care towards community care. Given the importance of prevention in the fight against the current spiraling burden of preventable disease and the lack of utilization of prevention initiatives, it is imperative that we find effective ways to manage both treatment and prevention in a primary care setting. Ensuring that women are as healthy as possible during their pregnancy is important to guarantee the best possible start in life for their child. It is some of the major activities which are being undertaken by the PPHI-B towards improving maternal and infant health. Developed countries struggle with the demands for quality, specialized care, undeveloped countries try to balance service coverage with cost containment, and poorer countries focus on the provision of basic health care and the escalating burden of lifestyle disease. Innovations in these vastly different settings need to be tailored to the settings and end users. We need to investigate the possibility of using new technological innovations to improve patient care and maximize opportunities that streamline processes in order to see the benefits across all sectors of primary health care. Innovation does not need to be novel or ground breaking; it just needs to be something that you have not been tried before – something different. It could be as simple as setting up online appointments that are linked with standard procedures such as handwritten ledgers or computer scheduling. This additional option can signicantly improve accessibility, particularly with the increased electronic connectivity that has become part of the everyday-life of younger generations. As with any new innovation, it is essential to plan well, implement in full as intended and evaluate its effectiveness in the short and long term. In the last but not least there are many health promotion innovations that could benefit the PHC sector and assist in the continuity of care across the entire health care system. It is up to health professionals and workforce to embrace the idea of change through innovation and to make a concerted effort to implement the same.